“What would you do for a Klondike?” is one of the most iconic ad slogans of all time. People have been doing nutty things for a Klondike for over 40 years now. What would happen if we mixed it up a little? Used social media to bring people together for something they love? This was our thought behind “What would your hometown down for a Klondike?”. We challenged every town, city, and holler across America to come together and show what would they do for a Klondike.
Klondike has been asking “What would you do for a Klondike?” for 25 years, it is one of the most iconic campaigns of all time, but it was time for an evolution.
Introducing “What would your hometown do for a Klondike?”. A challenge to cities and towns across America to show us the coolest thing they would do for a Klondike Bar, Cone, or Sandwich.