Niantic is the undisputed king of mobile AR gaming. Their portfolio boasts hits like Pokémon GO (remember how magical the summer of 2016 felt because of it?), Harry Potter: Wizards Unite, Ingress Prime, Catan: World Explorers, Pikmin, and Transformers: Heavy Metal.
But they had a major problem: despite millions of daily users, Niantic’s brand recognition was just 13%. Not great.
That’s where we came in. Our mission was to develop a compelling brand voice, a cohesive photography style, and an all-new merch store for Niantic. Enter Niantic Supply.
With a fresh brand identity and 20 sleek new merch items, the goal was clear: make Niantic a household name and ensure gamers connect the company to the games they love.
Above, we have our Niantic Supply Patterns made by Arnelle Woker, a South African designer who takes heavy inspiration from nature. Below are examples from the Niantic Supply Core Collection, a collection of evergreen gear that users known as “Explorers” can purchase year-round. Periodically we'll release "Capsule Collections" which are limited runs of clothing usually based on a partnership or special event.
RESULTS
Just one week into our soft launch and our results are incredible. There was an over 100% increase in email signups for Niantic Supply at a 5% signup rate. Almost $4000 in pre-orders, 55,000 site visitors, and an average of $60 spent per order. This was before any major campaign or social push. We’re expecting these numbers to grow even more. Stay tuned!