Isn’t it frustrating when the futuristic tech that sci-fi movies and eccentric billionaires promised us still hasn’t arrived?

Totally.

But at least Fruit of the Loom is keeping us satisfied in one area: Men’s Breathable Underwear with Tri-Cool Technology. It’s the future of underwear—here today.

Now, if only the rest of the future could catch up.

 
 
 

Art Director// Michael Murphy

Copywriter// Nick Rog

CD// Alex Rice

Director// Ricky Mabe