“What would you do for a Klondike?” has been one of the most iconic ad slogans of all time. For over 40 years, people have been doing wild and nutty things to get their hands on that creamy, chocolatey goodness.
But what if we took it to the next level? What if we used social media to bring people together for something they love?
That’s how we came up with “What would your hometown do for a Klondike?” We challenged towns, cities, and hollers across America to unite and show off what they’d do for a Klondike.