Niantic is king when it comes to mobile AR gaming. Their portfolio includes: PokemonGo [didn’t the summer of 2016 feel like such a magical time because of this game?], Harry Potter Wizards Unite, Ingress Prime, Catan: World Explorers, Pikman, and Transformers: Heavy Metal. However, they had a major problem. They had millions of daily users, but only 13% brand recognition. That’s bad. This is where we came in. We were tasked with coming up with a brand voice, photography style, and brand new merch store for Niantic. Thus, Niantic Supply was born. Bristling with a brand new voice, and 20 new merch items the goal was to get the Niantic name out there so that gamers will start to recognize the parent company of their beloved games a bit more.
Above we have our Niantic Supply Patterns made by Arnelle Woker, a South African designer who takes heavy inspiration from nature. Below we have examples from the Niantic Supply Core Collection, a collection of evergreen gear that users known as “Explorers” can purchase year-round. Periodically we'll release "Capsule Collections" which are limited runs of clothing usually based on a partnership or special event.
RESULTS
Just one week into our soft launch and our results are incredible. There was an over 100% increase in email signups for Niantic Supply at a 5% signup rate. Almost $4000 in pre-orders, 55,000 site visitors, and an average of $60 spent per order. This was before any major campaign or social push. We’re expecting these numbers to grow even more. Stay tuned!